Cleaning products

International market research and market analyses for cleaning products and equipment

The worldwide market for cleaning products and equipment can be seen more or less as heterogeneous. Numerous products, areas of application and cleaning solutions exist in the different markets and market segments.
For most of the manufacturers and providers it is thereof important to know exactly their own position in the market and competitive environment. Furthermore the knowledge about customer demands and trends is essential. To prepare the right business strategies manufacturers as well as dealers have to create a comprehensive understanding about customer attitudes and market mechanisms.
We assist our customers to prepare successful strategies by the generation of insights regarding customers, markets and trends. Thereby use an intelligent mixture of desk-research and expert interviews (with customers, dealers, competitors and associations).
Our customers include national and international operating manufacturers and dealers of cleaning equipment and cleaning solutions. Please contact our experienced project managers to learn more about the options to improve your business activities with professional market and customers insights.

We have an extensive market research experience in the following fields: Cleaning products and detergents, disinfection products, chlorine based products and bleaching, dispensers and dispenser systems, washing products and detergents, skin care and hygiene products, consumables (e.g. paper towels, wipes, napkins etc.), bins and accessories for the bathroom.  

Market research services for cleaning products

  • Product tests
  • Target group and user surveys
  • Focus groups with users, experts and decision makers
  • Competitor analysis
  • Market analysis (market potential, market prices, volumes, market structures, etc.)
  • Qualitative and quantitative interviews
  • Online surveys, telephone surveys, face-to-face surveys
  • Packaging tests
  • User videos
  • Retail service and analysis (product presentation, prices, etc.)
  • Assistance at market entrance and for M&A decisions  

Country expertise

Germany, Austria, Switzerland, Netherlands, Belgium, France, Italy, Spain, Poland, Russia, Great Britain, Turkey

Asia and Oceania: 
China, India, Thailand, Indonesia, Malaysia, Singapore 

North America: 
USA, Canada

Middle- and Latin America: 
Mexico, Brazil, Argentina, Uruguay, Columbia

South Africa

Contact us now

Benefit from our expertise of over 100 successfully accomplished projects for cleaning products and cleaning machinery. Please contact us for further information via phone 0049 (0)2111796600 or mail

About DTO Research

DTO Research is an international operating market research and consulting company with the focus on b2b and industry research. Our core competencies include the analysis of competitors, market potentials, customers and suppliers, trends and markets in over 100 countries worldwide. Besides doing the analytical framework, we assist our customers in planning and implementing market specific strategies for business improvements in existing markets as well as strategies to penetrate and cover new market potentials.


DTO Research

Benrather Schloßallee 33 | 40597 Düsseldorf | Germany

+ 49 (0)211 17966 00