Cleaning machinery

International market research and market analyses for cleaning machinery

In the cleaning machinery market, as a classical b2b business, currently two main different business strategies exist. While some manufacturers and dealers try to bind customers by providing full-service and connected solutions others offer solid products for competitive prices. Both strategies aim to generate market shares or protect existing ones. Not the matter which strategy providers of cleaning machinery follow, it is essential to exactly know the own position in the competitive environment and derive the right strategies for business success.
We assist you by an early recognition of trends, the generation of market prices and market shares, understanding of customer requirements and attitudes as well as monitoring of competitor activities. On the basis of the generated information we can assist you by strategy planning and implementation of operational measures to ensure that you are always one step ahead of the competition.
Our experienced project managers at DTO Research are specialized to generate exactly the information necessary for your strategy and business planning. Thereby we use an intelligent mixture of desk research and expert interviews (competitors, dealers, associations and major (potential) customers).
For further information and to learn more about our market research services for cleaning machinery please contact us directly at +49 211 179 660-0 or
We have an extensive market research experience according to the following products and machines: Sweeper, road sweeper, pressure washers, hoovers, steam cleaner, carpet cleaner, car wash plants, truck and bus wash plants, tank cleaning equipment, municipal technology and equipment, manual cleaning equipment (floor cleaning, surface cleaning, glass cleaning), cleaning trolleys etc.

Our market research services for cleaning machinery

  • Product tests
  • Target group and user surveys
  • Focus groups with users, experts and decision makers
  • After sales analysis and benchmarks
  • International competitor analysis
  • Market analysis (market potential, prices, volumes, market structures, etc.) 
  • Qualitative and quantitative surveys
  • User videos
  • Telephone surveys, online surveys, face-to-face surveys
  • Retail checks and surveys (product presentation, price surveys, etc.)
  • Assistance at market entrance and for M&A decisions   

Country expertise

Germany, Austria, Switzerland, Netherlands, Belgium, France, Italy, Spain, Poland, Russia, Great Britain, Turkey

Asia and Oceania: 
China, India, Thailand, Indonesia, Malaysia, Singapore 

North America: 
USA, Canada

Middle- and Latin America: 
Mexico, Brazil, Argentina, Uruguay, Columbia

South Africa

Contact us now

Benefit from our expertise of over 100 successfully accomplished projects for cleaning products and cleaning machinery. Please contact us for further information via phone 0049 (0)2111796600 or mail

About DTO Research

DTO Research is an international operating market research and consulting company with the focus on b2b and industry research. Our core competencies include the analysis of competitors, market potentials, customers and suppliers, trends and markets in over 100 countries worldwide. Besides doing the analytical framework, we assist our customers in planning and implementing market specific strategies for business improvements in existing markets as well as strategies to penetrate and cover new market potentials.


DTO Research

Benrather Schloßallee 33 | 40597 Düsseldorf | Germany

+ 49 (0)211 17966 00